Tony Braswell got the idea for his company after his son ran out of ketchup and ordered a replacement through Amazon.

“I called him saying, ‘Are you out of your mind?’ and he said, ‘Hey it’s free delivery, I’ll get it tomorrow,” Braswell said,

Braswell was working at his staffing company at the time, dealing with long calls convincing people to go to work. He decided to take the quick turnaround time for the bottle of ketchup and instill that model at his company, Gale Healthcare.

The company is the “Uber” for staffing nurses, meaning facilities — predominantly long-term care units — can use the software to order a nurse if they’re short-staffed, a major issue in that industry.